Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
In 2022, the main reason why companies in Peru did not use a Customer Relationship Management (CRM) software was because such project did not represent a priority. Additionally, **** percent of respondents stated that their company lacked employees to coordinate the project.
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Neo Consulting. (December 12, 2022). Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. "Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 ." Chart. December 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. (2022). Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting. "Most Important Reason for Not Using a Customer Relationship Management (Crm) Software in Peru in 2022 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2022, /statistics/1358143/peru-reasons-for-not-using-crm-tool/
Neo Consulting, Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1358143/peru-reasons-for-not-using-crm-tool/ (last visited July 15, 2026)
Most important reason for not using a Customer Relationship Management (CRM) software in Peru in 2022 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: /statistics/1358143/peru-reasons-for-not-using-crm-tool/
