Directors, managers, strategists and other executives from the Commercial and Marketing sector
Supplementary notes
* Between August 16 and September 9, 2022, 101 responses were obtained from specialists from B2B, B2C and B2B2C companies. From September 9 to September 16, 2022, another 6 interviews were conducted with specialists in CRM and Digital Strategy.
The main reason for Peruvian companies to invest in their Customer Relationship Management (CRM) software in 2023 was to increase its functions. At the same time, **** percent of respondents stated that investments were needed because their current CRM was technologically obsolete.
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Neo Consulting. (December 12, 2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023." Chart. December 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. (2022). Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting. "Main Reasons for Investing in Customer Relationship Management (Crm) Software in Peru in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Dec 2022, /statistics/1358173/peru-reasons-for-crm-investments/
Neo Consulting, Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1358173/peru-reasons-for-crm-investments/ (last visited July 27, 2026)
Main reasons for investing in Customer Relationship Management (CRM) software in Peru in 2023 [Graph], Neo Consulting, December 12, 2022. [Online]. Available: /statistics/1358173/peru-reasons-for-crm-investments/
