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Distribution of out-of-home advertising revenue in South Korea from 2016 to 2023 with forecasts up to 2025, by format

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Source

Release date

January 2025

Region

South Korea

Survey time period

2016 to 2023

Number of respondents

2,272 advertising companies

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Values may not add up to 100 percent due to rounding.

 * Includes theaters, sports arena and shopping malls.

** Estimate.

Citation formats

Outdoor ad spending distributions, by format 2016-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 28, 2025

In 2023, spending on transit advertising account for over ** percent of all out-of-home (OOH) advertising expenditure in South Korea. Billboards contributed an additional ** percent. It was forecast that these two types of advertising will continue to make up the largest share of OOH advertising revenue.

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Advertising industry in South KoreaAdvertising worldwideAdvertising in the Asia-Pacific regionDigital advertising worldwideDigital advertising in South Korea
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