The source forecast that, in 2024, digital pure-play will continue to be the most prominent among other advertising media in Ireland, accounting for **** percent of ad revenues that year. Moreover, digital media's share was projected to expand as the decade unfolds, reaching **** percent by 2028.
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WPP Media. (December 7, 2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
WPP Media. "Distribution of advertising revenue in Ireland from 2024 to 2028, by medium." Chart. December 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
WPP Media. (2023). Distribution of advertising revenue in Ireland from 2024 to 2028, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
WPP Media. "Distribution of Advertising Revenue in Ireland from 2024 to 2028, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Dec 2023, /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
WPP Media, Distribution of advertising revenue in Ireland from 2024 to 2028, by medium ÌÇÐÄÆƽâ°æ, /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/ (last visited July 20, 2026)
Distribution of advertising revenue in Ireland from 2024 to 2028, by medium [Graph], WPP Media, December 7, 2023. [Online]. Available: /statistics/398201/advertising-spending-distribution-in-ireland-by-medium/
