* The source does not specify the date of the survey. The source does not provide any information regarding percentage points exceeding 100 percent.
You can find more information on the methodolgy of this study .
Citation formats
Opinion on likeability of advertising in the United Kingdom (UK) 2016, by platform
This statistic shows the results of a survey on the preferred platforms for advertising in the United Kindom (UK) in 2016. The survey found that ** percent of respondents stated that they liked advertising on buses, whereas only percent said the same about advertising in apps.
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Marketing Week. (December 1, 2016). Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/
Marketing Week. "Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform." Chart. December 1, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/
Marketing Week. (2016). Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/
Marketing Week. "Share of Respondents Who Stated to like Advertising in The United Kingdom (Uk) in 2016, by Platform." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Dec 2016, /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/
Marketing Week, Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform ÌÇÐÄÆÆ½â°æ, /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/ (last visited August 05, 2026)
Share of respondents who stated to like advertising in the United Kingdom (UK) in 2016, by platform [Graph], Marketing Week, December 1, 2016. [Online]. Available: /statistics/645573/likeability-of-advertising-by-platform-in-the-uk/