The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'."
About the methodology, the source notes: "The figures are drawn up on the basis of company
input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte
". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".
Citation formats
Branding paid search ad spend in travel industry in the Netherlands 2015, by device
This statistic illustrates the market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device. In 2015, **** of non branding paid search advertising budget in the travel industry in the Netherlands was spent on tablet advertising.
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IAB Nederland. (June 30, 2016). Market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/
IAB Nederland. "Market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device." Chart. June 30, 2016. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/
IAB Nederland. (2016). Market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/
IAB Nederland. "Market Share of Ad Spend on Branding and Non Branding Paid Search in The Travel Industry in The Netherlands in 2015, by Device." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Jun 2016, /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/
IAB Nederland, Market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device ÌÇÐÄÆƽâ°æ, /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/ (last visited August 04, 2026)
Market share of ad spend on branding and non branding paid search in the travel industry in the Netherlands in 2015, by device [Graph], IAB Nederland, June 30, 2016. [Online]. Available: /statistics/581005/branding-paid-search-ad-spend-in-travel-industry-in-the-netherlands-by-device/
