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Average cost-per-click (CPC) in Google Ads search advertising for travel in selected countries worldwide in December 2024 (in U.S. dollars)

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Source

In cooperation with
Release date

February 2025

Region

Worldwide

Survey time period

December 2024

Special properties

based on data extracted from Semrush keyword database; wider industry metrics may vary

Citation formats

GoogleAds average monthly CPC for travel worldwide 2024, by country

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 19, 2025

In December 2024, the average monthly cost-per-click (CPC) in Google Ads search advertising for the travel industry in the United States reached **** U.S. dollars and was the highest among the presented countries. In France, the value stood at ** U.S. cents.

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Digitalization of the travel industryHotel industry worldwideTravel and tourism worldwideCruise industry worldwideAirbnb
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