In 2024, search was the leading digital advertising formats in the Netherlands, attracting **** percent of digital advertising spending. In comparison, display and social accounted for **** ²¹²Ô»åÌý**** percent, respectively.
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IAB Europe. (May 28, 2025). Distribution of digital advertising spending in the Netherlands in 2024, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. "Distribution of digital advertising spending in the Netherlands in 2024, by format." Chart. May 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. (2025). Distribution of digital advertising spending in the Netherlands in 2024, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe. "Distribution of Digital Advertising Spending in The Netherlands in 2024, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 May 2025, /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
IAB Europe, Distribution of digital advertising spending in the Netherlands in 2024, by format ÌÇÐÄÆƽâ°æ, /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/ (last visited July 20, 2026)
Distribution of digital advertising spending in the Netherlands in 2024, by format [Graph], IAB Europe, May 28, 2025. [Online]. Available: /statistics/898341/distribution-online-ad-spend-by-format-the-netherlands/
