In 2024, *** had the largest market for search advertising in Europe at  billion euros. ** and * followed, with approximately *** billion and *** billion euros, respectively. Total European search ad spend stood at approximately **** billion euros that year.
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IAB Europe. (May 21, 2025). Leading search advertising markets in Europe in 2024, by spending (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading search advertising markets in Europe in 2024, by spending (in million euros)." Chart. May 21, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. (2025). Leading search advertising markets in Europe in 2024, by spending (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading Search Advertising Markets in Europe in 2024, by Spending (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 May 2025, /statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe, Leading search advertising markets in Europe in 2024, by spending (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/455038/europe-fastest-growing-paid-search-ad-markets/ (last visited July 28, 2026)
Leading search advertising markets in Europe in 2024, by spending (in million euros) [Graph], IAB Europe, May 21, 2025. [Online]. Available: /statistics/455038/europe-fastest-growing-paid-search-ad-markets/
