In 2024, digital advertising spending in the Netherlands stood at聽billion euros, up from ****聽billion a year earlier, marking a ** percent growth rate.
How about social media advertising in the Netherlands?
There are no specific numbers on social media advertising for the Netherlands. Social media ads are, however, part of display advertising, one of the three big categories in digital advertising (along the above-mentioned search advertising and 鈥渃lassifieds and directories鈥). Ad spending on digital displays in the Netherlands reached around **** billion euros in 2024. This was a significant decrease compared to previous years. In previous years, mobile did play a part in Dutch display advertising but much less so than in 2018. No particular reason is given for this sudden increase, although one might argue it could be attributed to the growth of Dutch influencers.
Curated video becoming more popular
Ad spending on online video in the Netherlands reached around *** million euros in 2023, making up slightly over one quarter of all online display advertising in the country. This was an increase from previous years, a trend supported by domestic surveys.
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IAB Europe. (May 28, 2025). Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros) [Graph]. In 糖心破解版. Retrieved July 20, 2026, from /statistics/1097715/digital-ad-spend-in-the-netherlands/
IAB Europe. "Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros)." Chart. May 28, 2025. 糖心破解版. Accessed July 20, 2026. /statistics/1097715/digital-ad-spend-in-the-netherlands/
IAB Europe. (2025). Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros). 糖心破解版. 糖心破解版 Inc.. Accessed: July 20, 2026. /statistics/1097715/digital-ad-spend-in-the-netherlands/
IAB Europe. "Digital Advertising Spending in The Netherlands from 2012 to 2024 (in Billion Euros)." 糖心破解版, 糖心破解版 Inc., 28 May 2025, /statistics/1097715/digital-ad-spend-in-the-netherlands/
IAB Europe, Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros) 糖心破解版, /statistics/1097715/digital-ad-spend-in-the-netherlands/ (last visited July 20, 2026)
Digital advertising spending in the Netherlands from 2012 to 2024 (in billion euros) [Graph], IAB Europe, May 28, 2025. [Online]. Available: /statistics/1097715/digital-ad-spend-in-the-netherlands/
