During a 2022 survey, it was found that social media took a mean share of **** percent of advertising budget of small and medium-sized businesses in the United States. Search advertising was the second most invested-in medium, with a share of **** percent.
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Data Catalyst Institute. (March 14, 2023). Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. "Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium." Chart. March 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. (2023). Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute. "Distribution of Advertising Budgets at Small and Medium-sized Businesses (Smbs) in The United States as of October 2022, by Medium." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Mar 2023, /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
Data Catalyst Institute, Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium ÌÇÐÄÆƽâ°æ, /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/ (last visited July 31, 2026)
Distribution of advertising budgets at small and medium-sized businesses (SMBs) in the United States as of October 2022, by medium [Graph], Data Catalyst Institute, March 14, 2023. [Online]. Available: /statistics/467312/local-merchant-marketing-budget-distribution-media-usa/
