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Internet advertising was projected to be the medium with the largest share of advertising revenue in the United States in 2022, with ** percent. Newspapers and magazines were projected to account for roughly *** and *** percent, respectively.

Advertising spending in the United States – additional information

The U.S. is the largest advertising market worldwide. In 2021, advertising spending in the U.S. amounted to *** billion U.S. dollars. Second-ranked China spent roughly ** billion U.S. dollars in advertising that year, a significantly smaller share in comparison to the U.S.

Television remains the leading traditional medium in the U.S. About ** billion U.S. dollars were invested in television advertising in the U.S. in 2021. In 2022, TV was expected to account for ** percent of all advertising revenue in the country.
Up until recently TV was the main medium overall, however, digital has seen unprecedented growth in the last few years and took the lead ahead of television. Digital advertising spending in the U.S. is estimated to increase from about *** billion U.S. dollars in 2021 to just over *** billion by 2026. Digital search is one of the main formats of digital advertising in the U.S., accounting for roughly ** percent of the U.S. ad expenditure in 2021. Another key trend is the rise of mobile platforms in the advertising industry in the U.S. Mobile investments are projected to increase in the coming years while desktop will see declines at the same time.