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Average advertising budget of small and medium-sized businesses (SMBs) in the United States in 2025, by industry (in U.S. dollars)

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Sources

Release date

May 2025

Region

United States

Survey time period

March 2025

Number of respondents

1,006 respondents

Special properties

estimates / among business owners and marketing leaders at businesses with 0-100+ employees

Citation formats

Advertising budget of SMBs in the U.S. 2025, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2025

The average advertising budget of a small or medium-sized business in the United States was estimated at ** thousand U.S. dollars in 2025. The value was highest for businesses in the * sector and the lowest for businesses in **.

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Statistics on " SME/SMB advertising & marketing in the U.S. "

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Other statistics that may interest you SME/SMB advertising & marketing in the U.S.

Overview

5

Leading channels

5

Marketer insights

7

Spotlight: social media

4

Advertising spending

8

Spotlight: application of artificial intelligence (AI)

4

Spotlight: marketing outsourcing

3

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Topics

SME/SMB advertising and marketing in the United StatesDigital retail media advertising in the United StatesSocial media advertising and marketing in the U.S.B2B advertising & marketing in the United States SME e-commerce
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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