This statistic displays the distribution of marketing and advertising technology adoption in Europe in 2015 by media sector. It shows that ** percent of agencies were early adopters of marketing and advertising technology.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IAB Europe. (August 6, 2015). Distribution of adoption of marketing and advertising technology in Europe in 2015, by media sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/458728/europe-programmatic-advertising-adoption-by-sector/
IAB Europe. "Distribution of adoption of marketing and advertising technology in Europe in 2015, by media sector." Chart. August 6, 2015. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/458728/europe-programmatic-advertising-adoption-by-sector/
IAB Europe. (2015). Distribution of adoption of marketing and advertising technology in Europe in 2015, by media sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/458728/europe-programmatic-advertising-adoption-by-sector/
IAB Europe. "Distribution of Adoption of Marketing and Advertising Technology in Europe in 2015, by Media Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Aug 2015, /statistics/458728/europe-programmatic-advertising-adoption-by-sector/
IAB Europe, Distribution of adoption of marketing and advertising technology in Europe in 2015, by media sector ÌÇÐÄÆƽâ°æ, /statistics/458728/europe-programmatic-advertising-adoption-by-sector/ (last visited July 31, 2026)
Distribution of adoption of marketing and advertising technology in Europe in 2015, by media sector [Graph], IAB Europe, August 6, 2015. [Online]. Available: /statistics/458728/europe-programmatic-advertising-adoption-by-sector/
