estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Citation formats
Top car rental brands in Brazil 2023, by estimated digital ad spend share
In 2023, Localiza alone accounted for almost ** percent of car rental brands' investments in digital advertising in Brazil. One of its franchises, Localiza Dietrich, also made it to the top 10 with a share of about *** percent. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached **** percent in 2023.
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Admetricks. (March 25, 2024). Leading advertisers among car rental brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1139035/brazil-vehicle-renting-digital-advertising/
Admetricks. "Leading advertisers among car rental brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 25, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1139035/brazil-vehicle-renting-digital-advertising/
Admetricks. (2024). Leading advertisers among car rental brands in Brazil in 2023, by estimated digital ad spend share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1139035/brazil-vehicle-renting-digital-advertising/
Admetricks. "Leading Advertisers among Car Rental Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Mar 2024, /statistics/1139035/brazil-vehicle-renting-digital-advertising/
Admetricks, Leading advertisers among car rental brands in Brazil in 2023, by estimated digital ad spend share ÌÇÐÄÆƽâ°æ, /statistics/1139035/brazil-vehicle-renting-digital-advertising/ (last visited July 29, 2026)
Leading advertisers among car rental brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 25, 2024. [Online]. Available: /statistics/1139035/brazil-vehicle-renting-digital-advertising/
