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In 2025, digital advertising spending in Spain stood at *** billion euros. This figure marked an increase of **** percent compared to the previous year. 

Digital advertising in Europe

The European advertising landscape has undergone a fundamental digital transformation in the past decade, with ever-new technologies and platforms keeping advertisers on their toes. In 2024, digital ad spending in Europe amounted to nearly ****billion euros, which was a ** percent increase compared to the year prior. Looking at Europe’s largest digital ad markets, the United Kingdom stands out as the leading spender by a long shot. Nearly billion euros were invested in digital ad campaigns in the UK in 2024 – more than advertisers in the three next largest markets spent collectively.

Spotlight on Spain

Spain ranked among the top five digital ad spenders in Europe in 2024. That year the share of digital in advertising spending in Spain represented ** percent. In 2025, search, social media, and display were Spain’s most popular digital ad formats.ÌýÌý