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What are your top five priorities for improving the ROI of your e-mail marketing programs in 2015?

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Sources

Release date

December 2014

Region

United States

Survey time period

2014

Number of respondents

mid-market n=174; enterprise n=174

Age group

18 years and older

Special properties

among mid-market and enterprise marketers

Supplementary notes

The source does not provide information on the date or type of the survey.

Citation formats

Leading objectives for improving U.S. e-mail marketing ROI 2015

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 16, 2014
The graph shows leading objectives for improving e-mail marketing ROI in 2015 according to marketers in the United States. The source found that ** percent of enterprise marketers will be focusing on using analytics to optimize their communication. Among mid-market industry professionals, ** percent stated they will increase analytics usage.
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Topics

E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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