* According to the source, "percentages based on respondents who provided gender." Numbers may not add up to 100 percent due to rounding. The source did not provide information regarding type of survey or age of respondents.
Citation formats
Reasons social media marketing could damage brand image in the UK 2013, by gender
This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of ****, broken down by gender. Roughly ** percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
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eMarketer. (August 14, 2013). Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. "Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender." Chart. August 14, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. (2013). Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer. "Reasons Social Media Marketing Could Damage Consumers' Opinion of a Brand in The United Kingdom (Uk) as of July 2013, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2013, /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
eMarketer, Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender ÌÇÐÄÆƽâ°æ, /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/ (last visited August 05, 2026)
Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender [Graph], eMarketer, August 14, 2013. [Online]. Available: /statistics/272325/reasons-social-media-marketing-could-damage-brand-image-in-the-uk/
