The value of a brand expressed in PLN is derived from the market position expressed by its sales value, indexed by the strength of the brand and its contribution to the value of sales in the category.
The retail chain Biedronka became the ranking leader of the most valuable brands in Poland in 2022. PKN Orlen from the fuel and energy sector followed it.
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Forbes. (October 10, 2022). Leading brands in Poland in 2022, by value of brand (in million zloty) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1088893/poland-brand-ranking-by-value/
Forbes. "Leading brands in Poland in 2022, by value of brand (in million zloty)." Chart. October 10, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1088893/poland-brand-ranking-by-value/
Forbes. (2022). Leading brands in Poland in 2022, by value of brand (in million zloty). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1088893/poland-brand-ranking-by-value/
Forbes. "Leading Brands in Poland in 2022, by Value of Brand (in Million Zloty)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Oct 2022, /statistics/1088893/poland-brand-ranking-by-value/
Forbes, Leading brands in Poland in 2022, by value of brand (in million zloty) ÌÇÐÄÆƽâ°æ, /statistics/1088893/poland-brand-ranking-by-value/ (last visited July 24, 2026)
Leading brands in Poland in 2022, by value of brand (in million zloty) [Graph], Forbes, October 10, 2022. [Online]. Available: /statistics/1088893/poland-brand-ranking-by-value/
