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What factors are important when selecting a paid search bid management technology platform?

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Source

Release date

July 2013

Region

United Kingdom

Survey time period

February and March 2013

Number of respondents

n = 171

Special properties

agency marketers**

Method of interview

Online survey

Supplementary notes

* i.e. portfolio or rules-based bidding
** Respondents were supply-side marketers (agencies and consultants).
Respondents were allowed to choose up to three answers,

Citation formats

Criteria for selecting paid search bid management technology in the UK in 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 20, 2013
This statistic displays a ranking of criteria for selecting paid search bid management technology according to agency digital marketers in the United Kingdom in 2013. According to Econsultancy, ** percent of respondents reported that ease of tracking, measurement and reporting was important when selecting a platform.
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Topics

Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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