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Leading ways of using print marketing to overcome challenges of digital marketing fatigue according to marketers in the United States as of the 1st quarter of 2024

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Sources

Release date

April 2024

Region

United States

Survey time period

Q1 2024

Number of respondents

300 respondents

Special properties

among in-house marketing managers and decision-makers at organizations running print marketing campaigns

Supplementary notes

Multiple answers were possible.

Citation formats

Print marketing's top ways handle digital marketing fatigue in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, May 7, 2024

During a survey conducted in the United States in the first quarter of 2024 among marketers working at organizations running print marketing campaigns, ** percent of respondents reported using personalized print materials for targeted messaging to overcome the challenges of digital marketing fatigue. Around ** percent said they handled such hurdles by integrating print with digital campaigns for cross-channel engagement.

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