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Most critical advertising capabilities and media investments according to marketers worldwide as of November 2025

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Sources

Release date

January 2026

Region

Worldwide

Survey time period

November 2025

Number of respondents

320 respondents

Special properties

among brands, agencies, media companies, tech platforms, measurement firms, and other marketing industry constituents

Method of interview

Online survey

Citation formats

Most critical ad capabilities and media investments for marketers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 23, 2026

During a November 2025 survey among marketers worldwide, approximately ** percent of the respondents included performance-driven paid media among their most critical advertising capabilities and media investments. Measurement and attribution capabilities and brand advertisement followed, each mentioned by ** percent of participants.

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Overview

5

Largest players

5

Customer data platforms (CDPs)

7

First-party data

4

Audiences

4

Spotlight: United States

8

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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