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Changes in advertising budgets expected by mobile app marketers worldwide in 2025, by region

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Sources

Release date

February 2025

Region

Worldwide

Survey time period

as of January 2025

Number of respondents

>700

Special properties

among app marketers

Supplementary notes

The source does not provide information about the survey type used or about the date of survey. The date provided is the release date.

Citation formats

Mobile app ad budgets growth worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 6, 2025

During an early 2025 survey carried out among app marketers worldwide, roughly ** respondents said that their campaign budgets in 2025 were (significantly or somewhat) larger than 12 months earlier. Approximately **** stated that the budgets remained about the same and the remaining quarter reported a decrease.

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Overview

7

Traditional advertising

4

Digital advertising

5

Consumer perspectives

4

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Topics

Mobile app monetizationAppleSmartphonesiPhoneMobile app usage
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