In 2026, advertising spending in Europe's top five largest ad markets will amount to an estimated billion U.S. dollars, of which almost ** billion dollars (or about ** percent) will come from the United Kingdom alone. Expenditures in Germany and France were projected to reach **** billion and **** billion dollars, respectively. Altogether the five displayed countries accounted for an estimated **percent of the world's ad spend forecast for 2025.
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Dentsu. (December 3, 2025). Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. "Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars)." Chart. December 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. (2025). Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu. "Advertising Spending in Selected Countries in Europe from 2025 to 2028 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2025, /statistics/435157/tv-ad-spend-in-europe-by-region/
Dentsu, Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/435157/tv-ad-spend-in-europe-by-region/ (last visited July 29, 2026)
Advertising spending in selected countries in Europe from 2025 to 2028 (in billion U.S. dollars) [Graph], Dentsu, December 3, 2025. [Online]. Available: /statistics/435157/tv-ad-spend-in-europe-by-region/
