The source provides the following information about the methodology: "The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2026 rankings reflect the results of award shows that ran in 2025)."
In 2025, Ogilvy (run by WPP plc) topped the list of most creative agency networks worldwide, with about *points in the presented creativity ranking. DDB Worldwide (part of Omnicom Group plc) and VML (part of WPP plc) followed with *and ** points, respectively. The same source ranked the United States as the world's most creative advertising market in 2025.
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WARC. (March 8, 2026). Most creative agency networks worldwide in 2025 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/
WARC. "Most creative agency networks worldwide in 2025 (index score)." Chart. March 8, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/
WARC. (2026). Most creative agency networks worldwide in 2025 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/
WARC. "Most Creative Agency Networks Worldwide in 2025 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2026, /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/
WARC, Most creative agency networks worldwide in 2025 (index score) ÌÇÐÄÆƽâ°æ, /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/ (last visited July 26, 2026)
Most creative agency networks worldwide in 2025 (index score) [Graph], WARC, March 8, 2026. [Online]. Available: /statistics/271358/the-most-creative-agency-networks-by-gunn-report-points/
