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Average engagement rate per connected TV (CTV) ad impression in the United States from 1st quarter 2024 to 2nd quarter 2025

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Sources

Release date

August 2026

Region

United States

Survey time period

Q1 2024 to Q2 2025

Special properties

among campaigns with at least 100 thousand impressions

Supplementary notes

The release date is the access date.

Citation formats

Average engagement rate per CTV ad impression in the U.S. Q1 2024-Q2 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 3, 2026

During the second quarter of 2025, connected TV (CTV) viewers in the United States actively pushed a button on their remote controls to make a selection on an interactive ad for, on average, **** percent of CTV ad impressions. A year earlier, that rate stood at *** percent. The source's data set includes campaigns with at least ** impressions.

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