According to the source's analysis based on a total of million impressions, the leading type of campaign on Facebook was brand awareness, with over ** percent of shares. Traffic followed second, with **** percent of the total.
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Metricool. (February 22, 2024). Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. "Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. (2024). Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool. "Distribution of Facebook Advertising Impressions Worldwide in January and February 2024, by Campaign Objective." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1462114/facebook-ad-campaigns-by-impressions/
Metricool, Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective ÌÇÐÄÆƽâ°æ, /statistics/1462114/facebook-ad-campaigns-by-impressions/ (last visited July 22, 2026)
Distribution of Facebook advertising impressions worldwide in January and February 2024, by campaign objective [Graph], Metricool, February 22, 2024. [Online]. Available: /statistics/1462114/facebook-ad-campaigns-by-impressions/
