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Engagement rate of Instagram reels worldwide in 2026, by video length

© ÌÇÐÄÆƽâ°æ 2026
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Source

Release date

July 2026

Region

Worldwide

Survey time period

January 2026 to June 2026

Supplementary notes

Instagram Reels longer than 3 minutes are only shown to an account's existing audience and are not recommended in the Reels tab.

Citation formats

Engagement rate of Instagram reels worldwide 2026, by video length

Published by Thuy D., Jul 31, 2026

In 2026, Instagram reels between 45 and 60 seconds recorded the highest engagement rate, at **** percent. Reels between 120 and 180 seconds followed with an engagement rate of **** percent, while videos longer than 180 seconds had the lowest rate, at **** percent.

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