| Characteristic | Mostly online | Both | Mostly in store |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Source
In cooperation with
McKinsey & Company
Release date
April 2026
More information
Region
United States
Survey time period
January 7 to 11, 2026
Number of respondents
3,004 shoppers*
Supplementary notes
This question was phrased by the source as follows: "Which of the following best describes the way you shop?"
*Survey respondents by generation:
- Gen Z: 486;
- Millennials: 795;
- Generation X: 809;
- Baby Boomers: 858;
- Silent Generation: 56.
Missing or exceeding percentage points to 100 percent are probably due to rounding.
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