In 2021, approximately half of consumers in the United States went shopping in physical stores on a daily or weekly basis. Gen Z and the millennial generation typically shopped near equal amounts online and offline each week, while older generations mostly favored in-store shopping.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Sponsorpulse. (April 1, 2021). Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/
Sponsorpulse. "Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation." Chart. April 1, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/
Sponsorpulse. (2021). Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/
Sponsorpulse. "Percentage Share of Consumers in The United States That Shopped In-store and Online on a Daily or Weekly Basis in 2021, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Apr 2021, /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/
Sponsorpulse, Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation ÌÇÐÄÆƽâ°æ, /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/ (last visited July 31, 2026)
Percentage share of consumers in the United States that shopped in-store and online on a daily or weekly basis in 2021, by generation [Graph], Sponsorpulse, April 1, 2021. [Online]. Available: /statistics/1230494/share-of-us-shoppers-that-shopped-online-and-offline-on-a-daily-weekly-basis/
