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Number of participants of Smiles loyalty program from 1st quarter 2020 to 1st quarter 2021 (in millions)

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Source

Release date

April 2021

Region

Brazil

Survey time period

Q1 2020 to Q1 2021

Supplementary notes

Data for Q2 and Q3 of 2020 were retrieved from a previous report.
Figures were rounded.

Citation formats

Smiles: number of frequent travelers 2020-2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 26, 2021
In the first quarter of 2021, the members of the loyalty program Smiles amounted to more than **** million, up by nearly *** thousand in comparison to the previous quarter. Smiles is the frequent flyer program of the Brazilian airline GOL. In 2020, the Brazilian air carrier transported roughly ** million passengers.
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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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