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How consumers think brands should interact with them in the United States in 2018*

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Sources

Release date

February 2019

Region

United States

Survey time period

2018

Number of respondents

1,500 respondents

Age group

18-65 years

Supplementary notes

* Original survey question: "What are the most important ways a brand can interact with you?"
Multiple answers were possible.

Citation formats

U.S. consumer importance of different brand interactions 2018

Published by
F. Watty,
Apr 2, 2019
This statistic displays how consumers think brands should interact with them in the United States in 2018. Some ** percent of survey respondents stated that surprise offers or gifts for being a customer is an important aspect of brand-customer interaction in the United States.
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