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Ranking of the top cosmetic brands on Douyin by gross merchandise value in China, from 2024 to 2025

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Release date

February 2026

Region

China

Survey time period

2024 to 2025

Supplementary notes

*Chinese brand.

Douyin is the Chinese counterpart of TikTok and operates as a separate entity made exclusively for the Chinese market.

Citation formats

Top cosmetic brands by gross merchandise value on Douyin in China 2024-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, May 28, 2026

The top four global cosmetics brands by gross merchandise value (GMV) on Douyin, the Chinese counterpart of TikTok, have remained stable from 2024 to 2025. The top two brands, **** and , are both Chinese. In 2025, the ranking included other brands originating from China, namely *, ****, and **.

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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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