| Characteristic | Prefer international brands | No preference | Prefer domestic brands |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
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Source
Source
Release date
December 2025
More information
Region
China
Survey time period
2021 to 2025
Supplementary notes
The source specifies that all percentages are rounded.
The survey question was as follows: "When purchasing the following categories, what is your preference?". The presented data refers only to the beauty and skin care category.
The number of respondents was 10,140 for the 2021 survey and 5,000 for the 2025 survey.
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