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Leading online marketplaces in the personal care market worldwide in 2025, by gross merchandise value (in million U.S. dollars)

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Sources

Release date

May 2026

Region

Worldwide

Survey time period

2025

Supplementary notes

The release date is the date of access.

In general, GMV (Gross Merchandise Value) includes first- and third-party sales, including taxes, shipping fees, or additional charges, before taking into account deductions such as discounts or returns. The top marketplace ranking for the global Personal Care market is based on the top marketplace brands according to GMV in this market in the year 2025. 

Citation formats

Top personal care e-commerce marketplaces worldwide 2025, by gross merchandise value

Published by ÌÇÐÄÆƽâ°æ Research Department, May 11, 2026

The global ranking of the leading online marketplaces for personal care was dominated by Chinese sites in 2025. In that year, Douyin generated approximately **** million U.S. dollars in gross merchandise value (GMV), followed by Tmall, which generated approximately *** million U.S. dollars. Pinduoduo came in third, with around *** million U.S. dollars in GMV. 

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