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Distribution of digital retail media advertising revenue in Latin America in 2023, by player

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Sources

Release date

January 2024

Region

Latin America and the Caribbean

Survey time period

2022

Special properties

forecasts

Supplementary notes

* E-commerce activity revenue includes all gross first-party sales and/or third-party GMV generated on all online platforms.

Citation formats

Share of online retail media ad revenue in Latin America 2023, by player

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2024

In 2023, Mercado Libre alone accounted for nearly **** percent of Latin America's estimated digital retail media advertising revenue. Amazon's operations in the two largest Latin American economies – Brazil and Mexico – collectively accounted for little more than ** percent of the region's online retail media ad revenues.

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Statistics on " Digital retail media advertising in Latin America "

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Other statistics that may interest you Digital retail media advertising in Latin America

Global overview

5

Latin American overview

4

Key players

8

Audience insights

7

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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