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Website features believed to negatively impact the perception of a brand or retailer in the United States as of February 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

February 2024

Number of respondents

1,458 online shoppers

Age group

18 years and older

Supplementary notes

Multiple responses allowed.

Citation formats

Website features negatively affecting brand perception in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2024

A survey conducted in the United States in 2024 shows what website features consumers think could negatively affect their image of a brand or retailer. Around ** percent of shoppers perceived a brand or retailer's webpage in a negative light if it lacked customer support information. Similarly, abouts of consumers would get a bad image of an e-commerce site if they had to use chatbots instead of conversing with human agents for customer support.

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