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Digital retail media advertising revenue of selected e-commerce platforms in Latin America in 2023 (in millions U.S. dollars)

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Sources

Release date

January 2024

Region

Latin America and the Caribbean

Survey time period

2022

Special properties

forecasts

Supplementary notes

* E-commerce activity revenue includes all gross first-party sales and/or third-party GMV generated on all online platforms.

Citation formats

Digital retail media ad revenue of selected platforms in Latin America 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 29, 2024

In 2023, Mercado Libre's digital retail media advertising revenue in Latin America amounted to an estimated *** million U.S. dollars, making it the region's leading online retail media network. Amazon's operations in the two largest Latin American economies – Brazil and Mexico – collectively generated an estimated *** million dollars in retail media ad revenue.

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Global overview

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Latin American overview

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Key players

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Audience insights

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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