| Characteristic | SEA budgets in million US-Dollar |
|---|---|
| amazon.de | 75.4 |
| real.de | 19.9 |
| otto.de | 16.8 |
| wayfair.de | 14.5 |
| home24.de | 13.4 |
| bueromarkt-ag.de | 9.2 |
| medpex.de | 8.2 |
| bonprix.de | 7.6 |
| lidl.de | 7.2 |
| saturn.de | 7 |
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Source
Sources
In cooperation with
ECDB GmbH
Release date
2021
More information
Region
Germany
Survey time period
2020
Supplementary notes
The SEA budget of an online store in a country represents the spendings to appear as sponsored results in search engines in response to defined search terms and keywords. It is estimated by ecommerceDB analysts based on several KPIs of the online shops.
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The encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.Â
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
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