Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation
Characteristic
Share of respondents
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During a survey among adults in the United States published in mid-2023, little more than half (or ** percent) of responding Gen Zers said LGBTQ representation in advertising was explicit enough to be recognized. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Among matures and boomers, the shares surpassed ** percent.
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GLAAD. (June 20, 2023). Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. "Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. (2023). Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD. "Percentage of Consumers Saying Lgbtq Representation in Advertising Was Explicit Enough to Be Recognized in The United States as of June 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
GLAAD, Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/ (last visited July 30, 2026)
Percentage of consumers saying LGBTQ representation in advertising was explicit enough to be recognized in the United States as of June 2023, by generation [Graph], GLAAD, June 20, 2023. [Online]. Available: /statistics/1405021/lgbtq-representation-advertising-explicit-enough-united-states/
