ÌÇÐÄÆƽâ°æ

Shoppers' preferred research and purchase channels in the United States and the United Kingdom in 2025

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

March 2026

Region

United Kingdom, United States

Survey time period

December 14 to 19, 2025

Number of respondents

4,000 shoppers

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "When shopping for products, which of the following best describes your typical purchase journey?"

Multiple answers were possible.

Citation formats

U.S. and U.K.: Shoppers' purchase journey preferences 2025

Published by
F. Watty,
Apr 21, 2026

Almost ** percent of shoppers in the United States and the United Kingdom browsed and purchased products directly on retailer's websites or apps in 2025. Researching on search engines and purchasing directly on retailer's websites was also a popular alternative, mentioned by ** percent of survey respondents. Almost ** percent of shoppers researched or found products using AI tools.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

10

Other regions

10

Related statistics

10

Further Content: You might find this interesting as well

Topics

Consumer behavior in IrelandU.S. Gen Z & millennials: consumer goods and shopping behaviorUK Gen Z & millennials: consumer goods and shopping behaviorOnline shopping behavior in EuropeConsumer behavior in Canada
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.