Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group
Characteristic
Before visiting the store
While in the store
After visiting the store
I do not visit the website for the purchase
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More than ** percent of surveyed consumers in the United States between 18 and 24 years visited the website store before going to the store in person, according to a survey in 2024. Almost half of those aged between 55 and 64 did not visit the website of the store at any point of the purchase process.
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RetailNext. (October 15, 2024). Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/
RetailNext. "Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group." Chart. October 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/
RetailNext. (2024). Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/
RetailNext. "Share of Consumers Visiting The Store Website in Addition to Going in Person in Different Stages of The Purchase Process in The United States 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2024, /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/
RetailNext, Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/ (last visited July 20, 2026)
Share of consumers visiting the store website in addition to going in person in different stages of the purchase process in the United States 2024, by age group [Graph], RetailNext, October 15, 2024. [Online]. Available: /statistics/1607096/website-visits-during-the-purchase-process-by-age-us/
