According to a survey conducted in Vietnam in February 2023, clothing was the most purchased category on social media, as stated by ** percent of Vietnamese respondents. Cosmetics, beauty products, bags, and shoes were the second most popular items on social platforms, followed by fashion accessories.
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Rakuten Insight. (March 15, 2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. "Leading products to be purchased by consumers on social media in Vietnam as of February 2023." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. (2023). Leading products to be purchased by consumers on social media in Vietnam as of February 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight. "Leading Products to Be Purchased by Consumers on Social Media in Vietnam as of February 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
Rakuten Insight, Leading products to be purchased by consumers on social media in Vietnam as of February 2023 ÌÇÐÄÆƽâ°æ, /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/ (last visited August 03, 2026)
Leading products to be purchased by consumers on social media in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1373768/vietnam-products-purchased-by-consumers-on-social-media/
