The source does not specify the exact date of the survey.
Generation Z: ages 18-24.
Millennials: ages 25-35.
Generation X: ages 35-53.
Baby boomers: ages 55+.
Citation formats
Main channels to buy products for consumers the U.S. 2022, by generation
According to the results of a recent survey conducted in the United States, most respondents across all age groups preferred to buy products directly in stores. The highest share of in-store buyers was among baby boomers, with 83 percent. On the other hand, the same generation did not seem as interested as others in buying products through companies' apps or social media.
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HubSpot. (July 28, 2022). Leading channels to purchase products among consumers in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. "Leading channels to purchase products among consumers in the United States in 2022, by generation." Chart. July 28, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. (2022). Leading channels to purchase products among consumers in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot. "Leading Channels to Purchase Products among Consumers in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jul 2022, /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
HubSpot, Leading channels to purchase products among consumers in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/ (last visited July 26, 2026)
Leading channels to purchase products among consumers in the United States in 2022, by generation [Graph], HubSpot, July 28, 2022. [Online]. Available: /statistics/1351641/us-leading-products-purchase-channels-for-consumers-by-generation/
