In Spain, ** percent of shoppers researched products online before making a purchase in the store in 2025. In Austria and Bulgaria, it was also common to do online research on products before an offline purchase, with ** and ** percent of shoppers mentioning this in each country, respectively.
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ShopFully. (June 24, 2025). Share of shoppers researching products online before in-site purchases in selected European countries in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1660752/research-channels-of-in-site-purchases-in-europe/
ShopFully. "Share of shoppers researching products online before in-site purchases in selected European countries in 2025." Chart. June 24, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1660752/research-channels-of-in-site-purchases-in-europe/
ShopFully. (2025). Share of shoppers researching products online before in-site purchases in selected European countries in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1660752/research-channels-of-in-site-purchases-in-europe/
ShopFully. "Share of Shoppers Researching Products Online before In-site Purchases in Selected European Countries in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Jun 2025, /statistics/1660752/research-channels-of-in-site-purchases-in-europe/
ShopFully, Share of shoppers researching products online before in-site purchases in selected European countries in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1660752/research-channels-of-in-site-purchases-in-europe/ (last visited August 04, 2026)
Share of shoppers researching products online before in-site purchases in selected European countries in 2025 [Graph], ShopFully, June 24, 2025. [Online]. Available: /statistics/1660752/research-channels-of-in-site-purchases-in-europe/
