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Channels used to start searching for products online in Australia in 2021, by purpose

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Source

Release date

December 2021

Region

Australia

Survey time period

August 2021

Number of respondents

1,000 respondents

Supplementary notes

*Product research - searching for products with the intent of only finding information on products, best deals etc.

**Product purchase - searching with the intent of purchasing a product at that point in time.

Citation formats

Channels used to start searching for products online Australia 2021, by purpose

Published by
F. Watty,
May 30, 2023
In a 2021 conducted survey among Australian shoppers, the top place consumers began their product search with the intent of researching or buying was a search engine. More than half of respondents used a search engine to research products and around ** percent of those surveyed started their buying journey on a search engine. Around ** percent of respondents started their product purchasing process on a marketplace or retailer site, with around a quarter of those surveyed beginning their product research on marketplaces or non-direct brand sites.
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E-commerce in New ZealandE-commerce worldwideSocial commerceOnline marketplacesE-commerce in the Asia-Pacific region
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