This question was phrased by the source as follows: "Of the following, what is the most important characteristic of products you’re purchasing as holiday gifts?"
Citation formats
Main product features of holiday gifts for buyers in the U.S. 2025, by generation
For ** percent of gift buyers in the United States, the of a product purchased as a gift during the season was the most important product characteristic in 2025. The brand of the holiday gift was the main product feature for ** percent of Gen Z and Millennials. Almost ** of Bommer gift buyers considered premium quality as the most important characteristic of holiday gifts.
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Tinuiti. (September 3, 2025). Most important characteristics of products bought as holiday gifts for shoppers in the United States in 2025, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/
Tinuiti. "Most important characteristics of products bought as holiday gifts for shoppers in the United States in 2025, by generation." Chart. September 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/
Tinuiti. (2025). Most important characteristics of products bought as holiday gifts for shoppers in the United States in 2025, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/
Tinuiti. "Most Important Characteristics of Products Bought as Holiday Gifts for Shoppers in The United States in 2025, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Sep 2025, /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/
Tinuiti, Most important characteristics of products bought as holiday gifts for shoppers in the United States in 2025, by generation ÌÇÐÄÆƽâ°æ, /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/ (last visited August 04, 2026)
Most important characteristics of products bought as holiday gifts for shoppers in the United States in 2025, by generation [Graph], Tinuiti, September 3, 2025. [Online]. Available: /statistics/1660095/us-top-product-features-of-holiday-gifts-by-generation/
