Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
Citation formats
Alcoholic beverage purchases on social media Asia 2023, by country and age group
According to a survey conducted by in February 2023, ** percent of respondents from China aged between 35 and 44 years used social commerce to purchase alcoholic beverages. Five percent of the same aged respondents in Malaysia have purchased alcoholic beverages on social media.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Rakuten Insight. (March 15, 2023). Share of consumers who bought alcoholic beverages on social media in Asia in 2023, by country and age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought alcoholic beverages on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought alcoholic beverages on social media in Asia in 2023, by country and age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Alcoholic Beverages on Social Media in Asia in 2023, by Country and Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought alcoholic beverages on social media in Asia in 2023, by country and age group ÌÇÐÄÆƽâ°æ, /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/ (last visited August 03, 2026)
Share of consumers who bought alcoholic beverages on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: /statistics/1376232/asia-alcoholic-beverage-purchases-on-social-media-by-country-and-age/
