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Financial institutions were increasingly looking beyond traditional banking to drive future growth, according to a 2025 survey on planned new ventures. The strongest focus was on data-, analytics-, and AI-driven businesses, cited by ** percent of respondents, highlighting how banks and financial firms see proprietary data and artificial intelligence as core assets for building new revenue streams. Alongside this, digital and direct-to-consumer businesses were also a priority, with ** percent planning to expand or launch offerings that deepen direct customer relationships through digital channels. Fewer institutions, though still a meaningful share, were targeting platforms, ecosystems, or marketplaces (** percent), signaling a more cautious but growing interest in open, multi-party business models.