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Year-over-year participation change intention on promotional events in the United States in 2025

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Source

In cooperation with
Release date

August 2025

Region

United States

Survey time period

July 25 to 31, 2025

Number of respondents

1,513 consumers

Supplementary notes

This question was phrased by the source as follows: "Please indicate your participation in the following promotional events and/or sales".

Citation formats

Sale events participation change in the United States 2025

Published by
F. Watty,
Nov 21, 2025

According to the study Holiday Shopping Report Summer 2025, participation intention in Black Friday decreased percentage points in 2025 compared to 2024. **** was the event with the highest increase in participation intention. ** is still the most popular shopping event in the United States. (1626057)

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